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BU 412

Services Marketing Mgmt

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This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet. Prerequisites: BU362.

This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet. Prerequisites: BU362.

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This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet. Prerequisites: BU362.

BU 412 Prerequisites

BU 362 (Min. Grade D-)

BU 412 Leads To

No Leads To Information Available

BU 412 Restrictions

Must be enrolled in one of the following Levels:

Undergraduate (UG)

Cannot be enrolled in one of the following Year Levels:

Year 1 (1)

Not Applicable (N)

BU 412

Services Marketing Mgmt

0%Liked

Easy

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This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet. Prerequisites: BU362.

This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet. Prerequisites: BU362.

0%Liked

Easy

0%

Useful

0%

0 ratings

This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet. Prerequisites: BU362.

Course Schedule